Mario Rendón is a skilled SEO & Google Ads professional with extensive experience in IT and digital strategies.
As the Co-Founder & Director of Strategy of Sherpa Way Marketing, he is passionate about using strategy to create the building blocks of a long-term, successful business.
Mario is a former Colombian Army Special Forces Member and also worked for one of the Colombian coffee region’s largest newspapers for 13 years as Director of Technology & Production.
He launched a startup in 2017 using coffee and augmented reality to create a subscription box brand, Roasted Tales, that was exported to the United States.
While the coffee business didn’t work out, he discovered a love for building businesses and decided to take his passion and the skills learned during the launch and development of Roasted Tales to create Sherpa Way Marketing as a way to help other businesses owners avoid the same mistakes and pitfalls.
Mario is passionate about continuing to invest in learning how to use SEO & digital strategies to hack the business game and achieve success.
In his free time, he travels the world with his wife and their cat, Dolce, taking photos, visiting cafes, and indulging in the beauty of new experiences.