We create winning SEO content strategies that will help you beat your competition.
Increase your visibility with SEO campaigns.
Looking to dominate your competitors online? We're here to help. We use the latest and greatest research techniques to develop content strategies that will help you rank higher on search engines and bring in more qualified traffic.
Not only will our services give you a competitive edge, but they can also help improve your website’s visibility and make it easier for potential customers to find you. And because we believe that quality content is key, we'll also help you create content that helps attract users with high search intent, ensuring quality interactions with your stellar brand.
When it comes to SEO, you'll see more success with a guide. Let us show you the way, the Sherpa Way!
SEO helps you increase brand visibility & attract qualified organic traffic.
We help businesses of all sizes get the visibility they need to thrive online. Using our intimate knowledge of SEO and content strategies, we can help you create a website that not only looks great but also ranks high on Google. With qualified traffic coming in, you’ll see an increase in leads and sales in no time!
SEO Success Stories
We've been there, done that. You can too. We have helped our SEO clients see results that have led to increased revenue & visibility. One SEO campaign even led to millions of dollars in startup funding. If you have the patience to let us guide you through this evolution, we can work to help you achieve results that will launch you to higher heights, too.
We worked with Cheese to help their team develop & launch an SEO strategy in 2019. In February of 2020, we started creating content for them. During 2020 alone, they saw 1.3 million organic page views.
*During the 2020 calendar year
*From February 2020 to September 2020
Big 7 Travel is a leading digital travel publication. We started working with them in late summer 2019. After just 6 months of consistent content creation, we were able to help them 8x their organic traffic.
*From July 2019 to January 2020
*Written by Elizabeth Thorn
How Does it Work?
Not every business can immediately benefit from SEO services. We want to make sure that your brand is not only in a great position to reap the benefits of SEO and the qualified traffic it can produce, but also that we are a good fit for your team and vice versa. Before we sign any contracts or start any strategies, here's what'll happen.
Book a Consultation
SEO Questionnaire
Basic Strategy Proposal
Our Methodology
Once we know we're a good fit for your business, we'll start the SEO strategy process as detailed below (with a few secret techniques thrown in to help personalize each strategy, of course!).
An assessment of your site's current state of optimization
Before developing any SEO strategy, we will perform an initial consultation & audit. During the consultation call with you and your team, we'll walk you through an SEO questionnaire to figure out what work you've done in the past and where you're having the most trouble. After, we'll take that information to perform a full audit, which includes assessing technical issues, broken links, mobile optimization, website speed, site structue & more.
A diagnosis of the issue affecting your rankings
Expect to receive a full report of your keyword portfolio along with opportunities for improvement and content gaps you're able to fill in that your competitors aren't currently capitalizing on. This isn't your full strategy. Rather, it's an initial diagnosis of what we believe is affecting your current SEO strategy and how we can start to work towards improving it.
The development of a full, competitive SEO plan
Based on the research and audit, we will propose a unique and personalized course of action to help you achieve your SEO goals. This plan often includes a complete overview of your content strengths, weaknesses, and potential untapped opportunities. And, it will include a freshly gathered list of keywords we discovered by thinking about your target audience's needs and your goals. Depending on the SEO package you choose, it could also include technical optimization suggestions as well.
The implementation of our SEO tactics & content creation
After highlighting the necessary SEO actions needed to efficiently help your brand achieve your content objectives, we work with you to implement the tactics & strategies detailed in your plan of action. This often includes content creation, on-page optimizations and the creation of templates for your team to use.
SEO FAQs
What is SEO?
SEO, or search engine optimization, is the process of making a website more visible to search engines. It involves improving the website’s title, description, and keywords so that it appears higher in the results list when someone searches for a related term. Ultimately, the goal of SEO is to attract more visitors to a site by improving its position in the search engine results list. The best part? It’s basically free traffic!
What are keywords?
Keywords are the words and phrases that people use to search for information on the internet.
When someone types a keyword into a search engine, the search engine looks through all of the websites that contain that keyword and displays the most relevant results.
In order to make sure that people can find your website, it is important to choose the right keywords. For example, if you have a website about gardening, you would want to choose keywords related to gardening, such as “garden,” “flowers,” and “plants” (however, those aren’t the best examples as good keywords these days are usually long-tail).
By including these keywords on your website, you will increase the chances that people will find your site when they are searching for information on gardening, though.
Does my business need SEO?
If we’re being honest…it depends. When you invest in good SEO strategies and content, your site appears higher in the search results. This means that more people are likely to find and visit your site. And that can lead to more customers and more sales for your business.
However, not all businesses rely on searches to acquire clients. If the majority of your leads come from referrals, for example, then you probably don’t need SEO at the moment.
How long does it take for SEO to work?
Ah, the golden question!
This is a difficult question to answer because it depends on a number of factors, including the competitiveness of your keywords, the quality of your content, and the strength of your website.
Generally speaking, however, you can expect to see results within a few months. Of course, this is just a general timeline and your results may vary. We don’t often suggest starting SEO work unless you’re committed to at least six months.
But if you’re patient and consistent with your SEO efforts, you should start to see an uptick in your traffic and rank over time.
What is the difference between technical vs. on-page SEO?
Technical SEO generally refers to the back-end infrastructure of your website and making sure it is set up for search engine success. This includes things like site speed, XML sitemaps, and schema markup.
On-page SEO, on the other hand, is all about optimizing the content on your website for the search engines. This includes things like keyword research, title tags, and meta descriptions.
While both technical and on-page SEO are important for any website that wants to rank well in the search engines, they each play a unique role in the overall optimization process.
Ultimately, technical SEO lays the foundation for a successful SEO campaign, while on-page SEO helps to drive traffic and conversions.
What are Google ranking factors?
Well first, it’s important to note that (unfortunately) Google doesn’t publish a list of ranking factors. If only!
While there is no definitive list of all the factors that Google takes into account, there are some that are well-known and widely accepted.
These include things like the quality of the website’s content, the age of the domain, the number of backlinks, and the loading speed of the website. All of these factors play a role in helping Google to determine where a website should appear in the search results.
What's included in an SEO strategy?
At Sherpa Way Marketing, we personalize every single strategy. There’s really no on-size-fits-all strategy because every business is unique in its industry, audience, competition, and keywords.
However, every single one of our SEO strategies involves in-depth keyword research, competitor and industry analysis, on-page SEO analysis and improvements, and technical SEO.
What kills SEO?
Inconsistency, irrelevance, and inauthenticity are all horrible for SEO.
But what really kills SEO is when business owners try to game the system by using shortcuts and black hat techniques.
Search engines are constantly changing their algorithms in an effort to keep up with the latest trends and weed out those who are trying to take advantage of the system. As a result, those who try to cheat the system by using keywords stuffing or link buying will eventually be penalized.
In the end, the best way to succeed with SEO is to focus on creating high-quality content that is relevant to your target audience.
Which SEO tools do you use?
We rely on a variety of free and paid tools to help us conduct research and optimize your SEO content. While we don’t wanna name any names, we pay for the best courses and software to help us create your optimized content.
Is SEO better than PPC?
It’s not necessarily about being “better.” They’re just different and accomplish different goals.
The easiest way we explain this to clients is by saying that SEO is better for building sustainable, long-term traffic. PPC is better for instant traffic.
The main advantage of SEO is that it’s a long-term strategy: once you’ve achieved a good ranking, you should continue to get traffic even if you don’t keep working on your SEO. However, SEO can take a while to get results.
The main advantage of PPC is that it’s a quick and easy way to get traffic to your site. You can also target your ads very specifically, which means that you’re more likely to reach your exact audience.
