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Paid Ads Services

We're here to help you get the maximum ROI on paid ads.

With paid ads, you can reach the right people, at the right time, every time.

What's the secret to growing your business with Google Ads & Facebook Ads? A team that knows how to optimize your ad copy, landings page & offers.

As a content agency specializing in helping you attract qualified traffic & leads, we commit ourselves to creating impactful strategies that rely on exhaustive industry & competitive research to help you see success with paid ads.

This includes adhering to industry-leading practices such as running ads ons on the correct platforms, developing competitive ad copy and keyword strategies, designing high-converting landing pages, and creating properly segmented audiences to help you maximize your budget.

Why paid ads?

Paid ads can help you generate highly-qualified warm leads.

Through expertly crafted Google Ads & Facebook Ads campaigns, we can help you reach the right customers, at the right time, with the right message. We also work with you to optimize campaigns, landing pages & your core offer to ensure maximum ROI, regardless of your industry.

PPC Ad Campaigns

How Does it Work?

We want to make sure that your brand is not only in a great position to reap the benefits of paid ad camapigns and the qualified traffic & leads they can produce, but also that we are a good fit for your team and vice versa. Before we sign any contracts or start any strategies, here's what'll happen.

Book a Consultation

During our initial consultation, we'll get to know your brand, offerings, and current pain points. We'll be asking questions that will allow us to assess what kind of paid ads strategy is going to be right for you.

PPC Questionnaire

Based on our call, we'll be able to develop an in-depth questionnaire that will help us get to know your brand ever better. We'll send it over to you for completion so we can complete the strategy outline.

Basic Strategy Proposal

We'll develop a short outline of a proposed strategy, complete with proposed timelines, campaigns, and a full breakdown of the budget. Upon your approval, we'll send over a contract so we can get started!

Our Process

Once we know we are a good fit for your business, we'll start the process of developing an optimized paid ads strategy as detailed below (with a few secret techniques thrown in to help personalize your strategy, of course!).

Paid Ads Success Stories

It's important to us that you are maximizing your marketing budget when you invest in paid ads. Our past work with clients across various industries has demonstrated our ability to help increase ROI by targeting the right customers with the right ad copy, landing page copy, and offer.

Premier Travel is a growing black-owned travel agency looking to participate in the reactivation of tourism in 2022. We created, launched & optimized a Facebook Ads campaign that allowed them to generate warm leads for their upcoming trips.

Premier Travel

Premier Travel

Cost Per Lead: $1.05

*During a 3-month campaign

Conversion Rate: 18%

*During a 3-month campaign

Cost Per Click: 20¢

*During a 3-month campaign

LA Decks is the leading deck builder, pool remodeler & backyard design company in Southern California. We helped them optimize their existing Google Ads campaigns in order to increase conversion rates for their high-ticket services ($10,000+).

LA Decks

LA Decks

Clickthrough Rate: 3.39%

*During a 3-month campaign

Conversion Rate: 5.2%

*During a 3-month campaign

Cost Per Click: -$2.00

*During a 3-month campaign

Signature Paid Ads Packages

When it comes to creating effective paid ad campaigns, we believe it's often best to work with you individually to create a personalized strategy for success. After all, there truly is no one-size-fits-all ad campaign, and to ensure that you're getting the maximum return on your investment, it's best to start with a consultation call to map out a basic strategy. However, these are three of our most sought after pai ads packages to help provide you with a starting point.

Google Ads Management

We create high-converting Google Ad campaigns & manage them monthly.
$ 400+ *excludes ad spend
  • 90-minute strategy session
  • Sherpa Way PPC Questionnaire
  • SEO, Keyword, Competitor & Audience Research
  • All ad copy & keywords
  • 2 campaigns, 2 landing pages (design & copy)
  • Optimization & full management

Google Ads Starter

This management-free offer is designed to set you up with all you need to successfully manage ads yourself.
$ 1,200
  • 90-minute strategy session
  • Sherpa Way PPC Questionnaire
  • SEO & keyword research
  • Industry & competitor analysis
  • Target audience research & segmentation
  • 2 Google Ad campaigns
  • All ad copy & keywords + 1 FREE landing page copy
  • 90-minute training & handoff call

Facebook Ads Management

We create highly-targeted campaigns on Facebook to attract your ideal audience.
$ 400+ *excludes ad spend
  • 90-minute strategy session
  • Sherpa Way Brand Soul Questionnaire
  • Competitor, Industry & Audience Research
  • All ad copy & creative
  • 3 campaigns, 1 landing page (design & copy)
  • Optimization & full management

Paid Ads FAQs

Paid ads are ads that people, well, pay for (as opposed to organic traffic). You might also hear people referring to this type of marketing as PPC, which stands for pay-per-click.

Google Ads, for example, are paid for on a pay-per-click basis, meaning that you only pay when someone clicks on your ad. Facebook Ads are a bit different; they’re paid for on a per-impression basis (or per engagement, click, message or other measures of conversion).

Paid ads can be a great tool for immediate traffic as part of kickstarting your organic traffic & SEO efforts. They’re also great for attracting warm leads as part of a highly-targeted lead generation campaign.

Both platforms have their pros and cons, but ultimately it depends on your specific goals and needs. Google Ads are well-suited for ads that focus on search keywords, as users are typically searching for specific terms on Google. Facebook Ads, on the other hand, are better for ads that focus on building brand awareness or reaching a specific target audience, as Facebook allows you to target users based on interests and demographics.

Depending on the campaign, it takes between 3-5 weeks from the initial research to the launch of the campaign.

It depends on your goals, offer, target audience, and industry. However, we don’t suggest you invest in the setup and management of any paid ad campaign if you’re not prepared to invest at least $300-500/month in ad spend.

Paid ads are different than SEO in that results are immediate. With a well-optimized campaign, the right ad copy, and a well-built landing page, you should start seeing results nearly immediately. However, we always advise our clients to allow for a 2-3 week buffer in the beginning to allow campaigns to leave the learning phase long enough for us to get good data on how to best optimize copy, keywords, and images.

It depends on the type of campaign. With Google Ads, for example, we’re monitoring the search terms that people use that result in your ad coming up. We’ll monitor negative keywords that don’t match the intent we’re looking for and add those to your negative keyword list. We’ll also be monitoring the landing page conversion rate and optimizing the design and copy of it to help ensure higher conversion rates (among many other optimization tactics).

With Facebook Ads, optimization is usually all about modifying the target audience, ad images, and ad copy depending on user behavior. That’s just the tip of the iceberg. However, we can’t give away all of our secrets!

Depending on the package you choose, this will likely be included. We will create your account for you and help ensure that it’s set up for you to easily use and access whenever you want. If it’s not included, we will send you a helpful step-by-step guide on how to get everything set up.

Before we kick off you campaigns, we’ll send you a Sherpa Way PPC Questionnaire and potentially another brand questionnaire that will help us dig deeper into who you are, what your core offer is, and who you are trying to target. We just ask that you take the time to fill those in as honestly and in-depth as possible.

Outside of that, what do we need from you? Patience and a willingness to walk through the process! While paid ads are more immediate than SEO, there is a lot of setup in the beginning (including researching keywords, writing copy, and designing landing pages) that can take a bit of work. Once we’re out of those woods, it’s usually smooth sailing, though.

Of course! You will have full access to your ad account and be able to view your campaigns. We do, however, request that you don’t make any changes to anything while we’re working on your campaigns.

Not really, no! We will provide you with a basic understanding of the PPC vocabulary that makes sense for you to know. However, we’ll help you focus on what matters so that you’re not wasting time learning language that you won’t really need.

Here’s a basic guide of some PPC vocabulary though:


  • Ad Copy: This refers to the words you see in the ads themselves. This is usually the the headline, any descriptions, and the URL.
  • Clickthrough Rate: This is a ratio and is calculated using the number of clicks over the number of impressions (views, more or less). A higher clickthrough rate is better.
  • Conversion Rate: Another ratio that is calculated by taking the number of conversions and dividing them by the number of clicks. 
  • Cost Per Click: This is one of the most useful metrics to measure as it’s a good indicator of the performance of your campaign against your competitors.
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